





I find this advert interesting because of how the women are almost pulling him apart. This is a sexual but classy appeal.


The advertisement has all the important information that is needed i.e. the name of the brand is in the bottom right hand side. This is highlighted because it is colour on a black banner. On the left hand side there is the highland spring’s website. This is in a big enough font to read but not too big to take over the picture. This is also on the black banner. In the centre of the black banner is the well known highland springs slogan ‘Now, that’s true love’ there is very little text on this advertisement but it means a lot. The text symbolises that you will never love anything or anyone as much as you love Highland Springs.
The model is sitting in the centre of the page with his body side on to the camera. His body language is very seductive, open and related. At first glance you may think him to be naked but when you look again you can see he is wearing a Tarzan/ape man costume. This as well as the surroundings shows that it is a very jungle Tarzan feel. This is shown by the monkey sitting by the models side, the trees and the lake.
Highland springs have used a black and white advertisement with the only colour being the bottle its self. This is a great technique because it draws our eye straight to the only coloured thing. We would immediately see that it is a highland spring’s advertisement.
The lighting coming from the left hand top corner gives the impression of the sun rising/setting in the west of the page. The light has landed onto the model which also emphasises him as well as the bottle itself.
REPRESENTAION:
The kind of world that is being represented in the advertisement is a hidden jungle (Tarzan) feel. This is a very erotic and surreal place because we haven’t seen anything actually like it but we know that it exists. Highland springs is advertising that there water is made from organic land. This is shown in the advert by the use of the jungle.
This type of advertisement could offend a person because of the small fact the man in the advert is half naked.
This is a stereotypical advert because some people could take it that highland springs is only for men as there is only a man in this advert. It also says that women are not the jungle type of people and that men are the ones that could live out in the jungle.
AUDIENCE:
The main audience would seem to be women and gay men in there mid 20’s to early 30 are who are of a working class/middle class occupation. This is shown because the man in the advert is half naked and the highland springs bottle looks expensive. This advertisement appeals to a niche audience because it is in a women’s magazine that all women buy. This advertisement is appealing because it gives women the desire of a particular life-style e.g. Tarzan type of man coming and taking you away.
INSTITUTIONS:
( I was very confused as to what I actually had to do is it about the advert or the magazine?)
Evaluation:
I choose this advertisement because I found it shocking and interesting. I found it interesting because of the black and white contrast with the colour. After looking for advertisements for days this was the only one that seemed to be perfect to talk about. It has objectification of men and monkeys. I wouldn’t buy this product at all as I don’t like water and I know how much it actually is, but I am not saying that I wouldn’t put it in a scrapbook.
Student Questionnaire
Name: Sara Disborough
GCSE Results: A Level
Maths = C
English Lang = C
English Lit = C
Drama = C
History = D
Citizenship = C
Religion = E
ICT x2 = C
Science YR 11 = C
Science YR 10 = D
Print Media
Radio Media
I am a big fan of heart. I love waking up to heart every morning because I always have its part of my daily routine waking up to Matt and Sarah at breakfast.
Music Industry
My favourite genre it pop/ pop rock. I am a big fan of artists like McFly, Jonas Brothers, Take that, Britney Spears etc. I listen to my music all the time and I either listen to it on my mp3 player or on BBC Iplayer or You Tube. My opinion of illegal downloading is simple if it is a song/album of great quality and is from a well known artist and you get it from a website for free then it is illegal downloading.
I believe that the music industry does effect how we dress and act. I think that it is a very effective part of the media, maybe even the most effective part. We act and dress like the people that we admire. For example people who like 50 cent might dress like him.
Video Games
I don’t really have a favourite video game but I do love to play Sims 2 but that is only for a few minutes because I get bored very easily and end up doing so history research or reading a book. I think that video games have a big effect on which we are as a person. Not all video games give the user a negative effect but some do. Games like Grand theft auto give the player a bad reflect on life. Someone who plays this game (mainly young people) could grow up thinking that if you run someone over they will just get back up and carry on with there life. This is not normally the case. Just because games that are rated 18 doesn’t mean that younger people wont play them. I believe that games like these should be band due to the fact that yes they maybe fun to play but to a little Childs mind its like the real world and i don’t think anyone really wants little children running around beating people up and running them over like in the game.
New Technology
I think that new technologies have increased our understanding of the world a lot. For example the internet can provide you with so much information and it is all at a click of a finger. The internet is a fun new way of learning facts you need to know. I am always on the internet either researching stuff for my homework, looking up things I find interesting or talking on msn to all my friends. Msn is a great way of communicating some people will disagree but I think its great because I can sit on msn talk to my friends and do my homework at the same time. For intense I am talking on msn and doing my homework. New technologies broaden how we watch TV and how we find out about the latest film. For instance if we miss a TV programme we can always go onto the website of the TV channel and watch it on there.
Television
I don’t really have a favourite television channel. I like them all. It mainly depends on what I’m in the mood for watching sometimes I want to watch Friends other times I want to watch The Tudors so it all depends on what type of mood I am in, this applies with genres to I does all depend on what mood I’m in sometimes I want to watch crime sometimes I want to watch romance and others comedy. My favourite advertisement is the Clearasil lipstick advert I find it very humorous and very clever. I think that this advert is something every girl wants. The advert has a hidden meaning behind it and that is love and that is why I like it.
My top 5 most memorable TV programmes are:
The Tudors
Friends
My Family
Gossip Girl
Demons
Feature Film
I don’t have a favourite genre because i like them all i find every them all interesting to watch. I am not to keen on war films that are full of blood and guts mainly because I think that they are a bit stupid and i don’t really like seeing people have there heads blown off. I believe this to be because i am deep down scared of people getting blown up because my dad works with bombs (In the RAF).
The films that i find most outstanding are:
10 thing I hate about you
Sweeny Todd
Twilight
I like to watch films at the cinema or at home. As long as the seat is comfy and i am watching a good film i don’t mind. I love Cineworld in bury because of the floor my feet stick to it and i love that part of going to the cinema that’s how i tell its a good cinema. I love going to the cinema with my friends and family. I love being in a group because you have so much fun and you can all talk about the film after.
Conclusion
It has been all over the news lately about a women who murdered her two teenage daughters as they slept. After reading so many news papers about this topic and reading all the different sides people have take it has most offened me that people believe that a mother could do this just to get back at her ex husband. I believe this to be fails due to the fact that i don’t believe any mother could hate her ex husband so much that she would kill her own children. I believe she was not in her right mind when she done this.
I have seen many different types of television programmes about the Henry VIII and i found Henry VIII the tyrant a very interesting and factual programme it was a two part series that told you about the life of one of the greatest (well known) English kings in history. In the programme it told us a lot of henrys past that i didn’t know me. Like the fact he was never meant to be king. This programme also showed me that Henry did have a sensitive side to him even though he killed many people because he could.
I have chosen to do media studies because i wish to either be a media studies teacher or to be a actress. I believed that media studies would be a great way to learn what goes on behind the camera and how much effort actually goes into the films we watch.
Lust (Dark Blue) would be climbing alover each other to show sexual tension they might do it like this.
Sloth (Light Blue) would be lazing around under the tree like so
Wrath (red) Would literly be fighting each other like this
Envy (Green) Well I'm not actually sure so any ideas would be great.