This is my final Advertisment.

Evaluation on media studies advert

Code and conductions:
I have called the perfume Liberty because liberty means freedom in French and I want the girls that buy liberty to feel free when they wear it. The target audience is teenage girls. I have shown this by using a teenage girl as the model for the perfume.
I have used natural lighting in the advert because it represents freedom. Natural things are normal free to be what they are. I have used a tree as the background for the advert because it symbolises growth and maturity. We believe that when we have grown up and become mature we can finally be free to spread our wings and be who we want to be. I wanted my perfume to show this. The model is wearing a white top which shows the innocence of teenager girls and it also help show that the photo was taken on a summery day.
I have put the product in the left hand corner so that it does not take over the picture but so it still stands out. The angel of the model is side on to the camera this gives the effect that she longs to run away. I have added different colours to the perfume bottle to show that no matter who you are, where you are or what you believe in Liberty is for everyone.
I have used a mist around the model which gives the impression that the model is dreaming or in a haze. I have used this because it tells the buy that with this perfume you will no longer need to dream you can actually be free.
The main genre of this product is adventure I have show this by the model looking away from the camera which shows she longs to be free.

Representation
The social group I have aimed for are teenage girls of any age/personality. The social grade of people who would buy this product is C1 and or C2 people. The reason I have aimed for the working class it because I believe they are more likely to buy this product than someone in grade A or B. I have also chosen this grade because there are far more people in these two grades than all of the others put together. The perfume Liberty is aimed for people from the age of 14 to 19 of any race.

Audience
I called the product Liberty because all teenagers wish to be free in one way or an other, and I thought liberty would give them a small chance to be free and be themselves. I aimed this for the teenage society because teenagers are always trying to impress and be something there not. If a teenage girl wears liberty I hope that she will feel free to be who she really wants to be and not what other people want her to be. The media interest of teenagers is very high as they want to catch up on the latest gossip/news of the celebrity world. This is another reason why I decided to have my target audience as teenagers. I would place my advert in all the well known teenage magazines like top of the pops, sugar, cosmopolitan, etc. Teenagers take up almost half of the world’s population so the word of Liberty would spread fast and it hopefully would be a instant hit with the teenage population.

Evaluation
The advertisement for Liberty is eye catching and you can see what the product is straight away the colours are fresh and bold the instantly make you want to read what it is called. But although this advertisement has its strengths it also has its weaknesses. The weaknesses of this advertisement are once you have seen it you won’t remember it. It doesn’t stand out and shock the view like many other adverts do. The advertisement does remind people of a teenage population not by just the model but by the colours. The colours are bright and electric but they are also plain. Over all I wouldn’t not remember this advert or stop flipping through a magazine if I saw it. It does not stand out or create an instant memory. I would not buy this product as I would not remember it.

Here are a few test advertisments

I liked the perfume bottle and how the perfume is being sprayied onto the model this caused me to dout with using a photograph off the internet then using my own model.

With the same photograph I tried it a different colour to black and white and I emphosised the bottle more by adding more colour to it. I do have to admit I got carried away and made things that didnt need to be in colour colourful.

But after taking this pictures and findling around with it I desided that i was going to use a model of my own. This shows realisation.

Advertisments I like and don't like.

Here are a few advertisements that I find interesting and why I find them interesting

I find this advert interesting because of how the women are almost pulling him apart. This is a sexual but classy appeal.
This advert although I found interesting it doesn't really draw your eye to the product. You might think this was a advert for sex then a advert for aftershave.

I found this advert interesting because of the colours and how fresh it seems to be.
The model in the left hand picture seems to be in a field we can guess this by the flower in her hair and the grass in the background. This picture also shows a very sexual use of the perfume but a innocence by how the model looks and acts. This draws us to believe that the perfume is a sexy but innocent scent.

The picture on the Right with the model floating away with balloons with what looks to be paris in the background gives the feeling of being free and open to be free.


This advert drawed my eye because the colours are very femine this shows the audiences straight way that this advert is for women. The model has her head lifted to emphosise her neck. Her hair could be blown away/ messy because she finally feels free to explore her own scent. The colours blend in with the model this gives the impression that the scent will make you the same all over. The perfume is hard to locate in this image. Even though the advert has a sophisticated look about it, it is very dull and does not really draw your eye to the product.

Advertisement Evaluation.
By Sara Disborough

Name of product: Highland Springs
Magazine: OK!
Date of issue: 15th July

CODES AND CONVENTIONS: Purpose and effect.
Image Used:

The advertisement has all the important information that is needed i.e. the name of the brand is in the bottom right hand side. This is highlighted because it is colour on a black banner. On the left hand side there is the highland spring’s website. This is in a big enough font to read but not too big to take over the picture. This is also on the black banner. In the centre of the black banner is the well known highland springs slogan ‘Now, that’s true love’ there is very little text on this advertisement but it means a lot. The text symbolises that you will never love anything or anyone as much as you love Highland Springs.
The model is sitting in the centre of the page with his body side on to the camera. His body language is very seductive, open and related. At first glance you may think him to be naked but when you look again you can see he is wearing a Tarzan/ape man costume. This as well as the surroundings shows that it is a very jungle Tarzan feel. This is shown by the monkey sitting by the models side, the trees and the lake.
Highland springs have used a black and white advertisement with the only colour being the bottle its self. This is a great technique because it draws our eye straight to the only coloured thing. We would immediately see that it is a highland spring’s advertisement.
The lighting coming from the left hand top corner gives the impression of the sun rising/setting in the west of the page. The light has landed onto the model which also emphasises him as well as the bottle itself.

REPRESENTAION:
The kind of world that is being represented in the advertisement is a hidden jungle (Tarzan) feel. This is a very erotic and surreal place because we haven’t seen anything actually like it but we know that it exists. Highland springs is advertising that there water is made from organic land. This is shown in the advert by the use of the jungle.
This type of advertisement could offend a person because of the small fact the man in the advert is half naked.
This is a stereotypical advert because some people could take it that highland springs is only for men as there is only a man in this advert. It also says that women are not the jungle type of people and that men are the ones that could live out in the jungle.

AUDIENCE:
The main audience would seem to be women and gay men in there mid 20’s to early 30 are who are of a working class/middle class occupation. This is shown because the man in the advert is half naked and the highland springs bottle looks expensive. This advertisement appeals to a niche audience because it is in a women’s magazine that all women buy. This advertisement is appealing because it gives women the desire of a particular life-style e.g. Tarzan type of man coming and taking you away.

INSTITUTIONS:
( I was very confused as to what I actually had to do is it about the advert or the magazine?)

Evaluation:
I choose this advertisement because I found it shocking and interesting. I found it interesting because of the black and white contrast with the colour. After looking for advertisements for days this was the only one that seemed to be perfect to talk about. It has objectification of men and monkeys. I wouldn’t buy this product at all as I don’t like water and I know how much it actually is, but I am not saying that I wouldn’t put it in a scrapbook.

This is what I want my perfume bottle to look like.

Advertisement photo 2

Second idea

Perfume Name:

Deadliest Sin

What i am going to do:

I am going to have 7 boys and 7 girls. Each will have a different role. They will be paired by the sin that they are. Depending on what sin they are depends on what colour they wear.

Lust = Blue
Gluttony = Orange
Greed = Yellow
Sloth = Light Blue
Wrath = Red
Envy = Green
Pride = Purple

And this is how I would set it out.

Lust (Dark Blue) would be climbing alover each other to show sexual tension they might do it like this.
Gluttony (Orange) would be climbing the tree one would have food and the other would be trying to get it.
Greed (Yellow) would be either counting there money or fighting over money. like this
Sloth (Light Blue) would be lazing around under the tree like soWrath (red) Would literly be fighting each other like thisEnvy (Green) Well I'm not actually sure so any ideas would be great.
Pride (purple) Like Envy I have no idea.

Hope you like my idea

Advertisement photo

Idea

1= Girl on a Swing with guys behind her fighting over her.

2= Girl sitting on grass boy behind her kissing he neck very gently.
3= Girl sitting on bench 2 boys fighting in front of her.

Names for perfume

Name

1= Liberty
2= Natures calling
3=Breath of fresh air
4= Pure
5=Clarity

Bottle

I choose this bottle because it is very eye
catching and it stands out. It gives the
impression of a Sexy and sophisticated women. The colours
show the fact that it can be warn by girl and it
doesnt matter where they are or what they are wearing.