Film noir

Film noir is a term used to describe Hollywood crime dramas. Film noir became very popular in the early 1940s to the late 1950s. This was a popular thing because they was not a lot of money to spend on films after the war so they made small budget film noir films. Film noir films are normally crime films. Here are a few film noir films:
Out of the Past (1947)
The Maltese Falcon (1941)
Shadow of a Doubt (1943)
The Wrong Man (1956).

Film noir was the era that was associated with low key lighting. Low key lighting is a style of lighting used in photography, film and or television this creates a chiarosuro effect. Low key lighting is used to create shadows and evil effects. Low key lighting is also used to single out one person and to emphasize the person.

Raymond Borde and Etienne Chaumeton said “We'd be oversimplifying things in calling film noir oneiric, strange, erotic, ambivalent, and cruel” They stated in there book ‘Panorama du film noir américain’ that not every film noir film has all 5 attributes.

Film Noir has 5 main themes
Death
Greed
Self indulgence
Self forgiveness
Crime

Film noir outside the United States.

Some people may believe that film noir didn’t start in America and that it actually started outside the USA for example the French film called Pépé le Moko (1937) is classed as a film noir film. The French have been none to create film noir films before film noir was actually created. Here are a few French film noir films:
Rififi (1955)
Les Diaboliques (1955)
Quai des Orfèvres (1947)

There were also a lot of films filmed in Britain classed as film noir films here are a few more:
Night and the City (1950)
Stolen Face (1952)
They Made Me a Fugitive (1947)

The Third Man

The opening of ‘The Third Man’ starts with a very strong English voice over. The voice over talks about Vienna. In contrast to him talking about the Vienna war there is cheerful music playing in the background. This could symbolise the victory is for the winning country. When the man starts to talk about the black market he lowers his voice this shows that it is not acceptable and that people shouldn’t hear you talking about it.
‘The Third Man’ has footages from what seems to be news footage from the Vienna war this shows realization and relevant ness It also flicks between shots of places in Vienna. The beginning of ‘The Third Man’ seems to be more like a documentary’
The setting of ‘The Third Man’ is very gothic. We can tell this by the uses of architecture. The architecture of ‘The Third Man’ is very dark and mysterious. The use of churches shows the contract with good and evil. This has also been used with the staircase. The main character is shown to have little importance in the opening of ‘The Third Man’ by how he is low down on one floor of the staircase while the camera is on the stairs above. The staircase could imitate the distance between heaven and hell.
This is also show by the man who is cleaning the chandelier. He points to heaven and says ‘hell’ and then points to hell and says ‘heaven’.
The third man seems to be set in winter these cerates a very gothic film noir scene.
Lighting is used to show the sadness and the darkness. This is shown by the white faces at the funeral that seem to be surrounded by darkness and death. Dark vs. white has been used a lot in the opening scene of the third man. The scene with the floating body in the river is emphasized by how dark the body is and how light the water.

This is my final Advertisment.

Evaluation on media studies advert

Code and conductions:
I have called the perfume Liberty because liberty means freedom in French and I want the girls that buy liberty to feel free when they wear it. The target audience is teenage girls. I have shown this by using a teenage girl as the model for the perfume.
I have used natural lighting in the advert because it represents freedom. Natural things are normal free to be what they are. I have used a tree as the background for the advert because it symbolises growth and maturity. We believe that when we have grown up and become mature we can finally be free to spread our wings and be who we want to be. I wanted my perfume to show this. The model is wearing a white top which shows the innocence of teenager girls and it also help show that the photo was taken on a summery day.
I have put the product in the left hand corner so that it does not take over the picture but so it still stands out. The angel of the model is side on to the camera this gives the effect that she longs to run away. I have added different colours to the perfume bottle to show that no matter who you are, where you are or what you believe in Liberty is for everyone.
I have used a mist around the model which gives the impression that the model is dreaming or in a haze. I have used this because it tells the buy that with this perfume you will no longer need to dream you can actually be free.
The main genre of this product is adventure I have show this by the model looking away from the camera which shows she longs to be free.

Representation
The social group I have aimed for are teenage girls of any age/personality. The social grade of people who would buy this product is C1 and or C2 people. The reason I have aimed for the working class it because I believe they are more likely to buy this product than someone in grade A or B. I have also chosen this grade because there are far more people in these two grades than all of the others put together. The perfume Liberty is aimed for people from the age of 14 to 19 of any race.

Audience
I called the product Liberty because all teenagers wish to be free in one way or an other, and I thought liberty would give them a small chance to be free and be themselves. I aimed this for the teenage society because teenagers are always trying to impress and be something there not. If a teenage girl wears liberty I hope that she will feel free to be who she really wants to be and not what other people want her to be. The media interest of teenagers is very high as they want to catch up on the latest gossip/news of the celebrity world. This is another reason why I decided to have my target audience as teenagers. I would place my advert in all the well known teenage magazines like top of the pops, sugar, cosmopolitan, etc. Teenagers take up almost half of the world’s population so the word of Liberty would spread fast and it hopefully would be a instant hit with the teenage population.

Evaluation
The advertisement for Liberty is eye catching and you can see what the product is straight away the colours are fresh and bold the instantly make you want to read what it is called. But although this advertisement has its strengths it also has its weaknesses. The weaknesses of this advertisement are once you have seen it you won’t remember it. It doesn’t stand out and shock the view like many other adverts do. The advertisement does remind people of a teenage population not by just the model but by the colours. The colours are bright and electric but they are also plain. Over all I wouldn’t not remember this advert or stop flipping through a magazine if I saw it. It does not stand out or create an instant memory. I would not buy this product as I would not remember it.

Sin City

The opening of sin city starts with a black screen with the sound of a police siren. This immediately gives the impression of the films location in New York. Just as jazz music begins to play the black screen turns into a high angle shot of a woman wearing a red dress. The red dress is made to stand out because it is the only thing in this scene that is in colour. We assume that she is high up due to the balcony and bacause you can see tall buildings all around her. The voice over begins at 0.32 as the woman puts her arms around her, the voice over is describing what we as a audience is seeing.