Evaluation on media studies advert
Code and conductions:
I have called the perfume Liberty because liberty means freedom in French and I want the girls that buy liberty to feel free when they wear it. The target audience is teenage girls. I have shown this by using a teenage girl as the model for the perfume.
I have used natural lighting in the advert because it represents freedom. Natural things are normal free to be what they are. I have used a tree as the background for the advert because it symbolises growth and maturity. We believe that when we have grown up and become mature we can finally be free to spread our wings and be who we want to be. I wanted my perfume to show this. The model is wearing a white top which shows the innocence of teenager girls and it also help show that the photo was taken on a summery day.
I have put the product in the left hand corner so that it does not take over the picture but so it still stands out. The angel of the model is side on to the camera this gives the effect that she longs to run away. I have added different colours to the perfume bottle to show that no matter who you are, where you are or what you believe in Liberty is for everyone.
I have used a mist around the model which gives the impression that the model is dreaming or in a haze. I have used this because it tells the buy that with this perfume you will no longer need to dream you can actually be free.
The main genre of this product is adventure I have show this by the model looking away from the camera which shows she longs to be free.
Representation
The social group I have aimed for are teenage girls of any age/personality. The social grade of people who would buy this product is C1 and or C2 people. The reason I have aimed for the working class it because I believe they are more likely to buy this product than someone in grade A or B. I have also chosen this grade because there are far more people in these two grades than all of the others put together. The perfume Liberty is aimed for people from the age of 14 to 19 of any race.
Audience
I called the product Liberty because all teenagers wish to be free in one way or an other, and I thought liberty would give them a small chance to be free and be themselves. I aimed this for the teenage society because teenagers are always trying to impress and be something there not. If a teenage girl wears liberty I hope that she will feel free to be who she really wants to be and not what other people want her to be. The media interest of teenagers is very high as they want to catch up on the latest gossip/news of the celebrity world. This is another reason why I decided to have my target audience as teenagers. I would place my advert in all the well known teenage magazines like top of the pops, sugar, cosmopolitan, etc. Teenagers take up almost half of the world’s population so the word of Liberty would spread fast and it hopefully would be a instant hit with the teenage population.
Evaluation
The advertisement for Liberty is eye catching and you can see what the product is straight away the colours are fresh and bold the instantly make you want to read what it is called. But although this advertisement has its strengths it also has its weaknesses. The weaknesses of this advertisement are once you have seen it you won’t remember it. It doesn’t stand out and shock the view like many other adverts do. The advertisement does remind people of a teenage population not by just the model but by the colours. The colours are bright and electric but they are also plain. Over all I wouldn’t not remember this advert or stop flipping through a magazine if I saw it. It does not stand out or create an instant memory. I would not buy this product as I would not remember it.
Code and conductions:
I have called the perfume Liberty because liberty means freedom in French and I want the girls that buy liberty to feel free when they wear it. The target audience is teenage girls. I have shown this by using a teenage girl as the model for the perfume.
I have used natural lighting in the advert because it represents freedom. Natural things are normal free to be what they are. I have used a tree as the background for the advert because it symbolises growth and maturity. We believe that when we have grown up and become mature we can finally be free to spread our wings and be who we want to be. I wanted my perfume to show this. The model is wearing a white top which shows the innocence of teenager girls and it also help show that the photo was taken on a summery day.
I have put the product in the left hand corner so that it does not take over the picture but so it still stands out. The angel of the model is side on to the camera this gives the effect that she longs to run away. I have added different colours to the perfume bottle to show that no matter who you are, where you are or what you believe in Liberty is for everyone.
I have used a mist around the model which gives the impression that the model is dreaming or in a haze. I have used this because it tells the buy that with this perfume you will no longer need to dream you can actually be free.
The main genre of this product is adventure I have show this by the model looking away from the camera which shows she longs to be free.
Representation
The social group I have aimed for are teenage girls of any age/personality. The social grade of people who would buy this product is C1 and or C2 people. The reason I have aimed for the working class it because I believe they are more likely to buy this product than someone in grade A or B. I have also chosen this grade because there are far more people in these two grades than all of the others put together. The perfume Liberty is aimed for people from the age of 14 to 19 of any race.
Audience
I called the product Liberty because all teenagers wish to be free in one way or an other, and I thought liberty would give them a small chance to be free and be themselves. I aimed this for the teenage society because teenagers are always trying to impress and be something there not. If a teenage girl wears liberty I hope that she will feel free to be who she really wants to be and not what other people want her to be. The media interest of teenagers is very high as they want to catch up on the latest gossip/news of the celebrity world. This is another reason why I decided to have my target audience as teenagers. I would place my advert in all the well known teenage magazines like top of the pops, sugar, cosmopolitan, etc. Teenagers take up almost half of the world’s population so the word of Liberty would spread fast and it hopefully would be a instant hit with the teenage population.
Evaluation
The advertisement for Liberty is eye catching and you can see what the product is straight away the colours are fresh and bold the instantly make you want to read what it is called. But although this advertisement has its strengths it also has its weaknesses. The weaknesses of this advertisement are once you have seen it you won’t remember it. It doesn’t stand out and shock the view like many other adverts do. The advertisement does remind people of a teenage population not by just the model but by the colours. The colours are bright and electric but they are also plain. Over all I wouldn’t not remember this advert or stop flipping through a magazine if I saw it. It does not stand out or create an instant memory. I would not buy this product as I would not remember it.
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